CASE Construction Equipment
A sprawling exhibit that launched “The New CASE,” showcasing 48+ machines and a wave of innovation.
Overview
A leading manufacturer of construction machinery, CASE wanted to make a significant impact at CONEXPO-CON/AGG 2023 by introducing “The New CASE” — a bold promise to revolutionize the industry with groundbreaking equipment and partnerships.
LVE partnered with CASE and Wolfe Design to showcase their advancements and deliver the message effectively.
The challenge
Design and build an exhibit to showcase over 48 machines, a wide range of attachments, innovative technology, and educational sessions on best practices.
What we did
LVE provided design and construction, with elements emphasizing productivity, innovation, and an operator-first focus. The layout let visitors explore equipment, experience interactive displays, and join educational sessions with CASE team members.
- ✓Exhibit design and fabrication
- ✓Layout engineered for 48+ machines and attachments
- ✓Interactive displays
- ✓Educational session spaces
The result
- Attracted a significant number of industry professionals and contractors
- Drew crowds for the unveiling of “The New CASE”
- Generated significant industry buzz and positioned CASE as forward-thinking
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