Overview
With Liebherr set to celebrate its 50th anniversary in 2020 of U.S. business operations, the CONEXPO-CON/AGG 2020 Las Vegas was an opportunity for the company to network with industry professionals and generate leads. LVE was chosen by Display International Schwendinger GmbH & Co. KG to assist with the overall planning and on-site management for Liebherr’s involvement at the 2020 event.

Solution
We provided labor management for the construction of the outdoor exhibit in the Festival Lot at the convention center for the duration of the move-in and move-out. The exhibit included a two-story fully functioning building that featured:

• Steel structures


• Lobby and reception areas


• Conference rooms and meeting spaces


• Working cafeteria


• Locker room area


• Custom glass panels and doors


• Finish drywall painted finish


• Ceiling panels

Results
A collaborative effort between Liebherr, Display International Schwendinger GmbH & Co. KG, and LVE resulted in a highly impactful outdoor exhibit and building construction at CONEXPO-CON/AGG 2020. Liebherr’s presence at the event, coupled with the impressive exhibit and professional environment, generated valuable connections, heightened brand visibility, and solidified their reputation as a leader in the construction industry.