Objectives

When asked about their goals, the Milk Mocha team explained:
“Our primary goal was to drive traffic flow (which leads to sales) and elevate brand awareness by creating a memorable, immersive experience that captured the essence of our brand. We wanted our booth to not only showcase products, but to create a space that naturally encouraged social sharing, exploration, and engagement for both new and existing fans.”

The Challenge
Milk Mocha’s original booth design didn’t fully capture the energy of their growing fan base. They needed something bolder and more engaging — a space that could both handle high traffic and stand out in a hall filled with visual competition.

The team put it simply:

“We’re always innovating and looking for ways to better serve our customers while enhancing the overall experience. Certain shows are especially meaningful to us, and we wanted to go ‘all out’ for our fans. The design aimed to make our presence instantly recognizable, while improving traffic flow, product visibility, and photo-worthiness to encourage interaction and viral exposure.”

Our Solution

LVE partnered with Milk Mocha to translate their whimsical brand into a large-scale, high-impact booth. Together we:

• Designed a photo-worthy centerpiece that instantly caught the eye and encouraged fans to stop, snap, and share.


• Created clear sightlines and traffic flow, making it easy for visitors to explore merchandise while reducing congestion.


• Integrated modular, reusable elements so the booth could adapt to future shows without losing its unique impact.


• Balanced retail with engagement zones, giving fans a reason to linger beyond the checkout counter.

Results
The new booth exceeded expectations on every front:

• Increased Foot Traffic — Fans sought out the booth, often calling it a “must-see” destination at the show.


• Stronger Engagement — Visitors spent more time exploring displays, interacting with staff, and posting photos on social media.


• Elevated Brand Presence — The booth made Milk Mocha instantly recognizable in a crowded hall, helping the brand stand out among competitors.


• Improved Sales Flow — The layout allowed smoother transactions while keeping the experience fun and immersive.

Client Recommendation

When asked if they’d recommend LVE, Milk Mocha didn’t hesitate:
“Absolutely. LVE brings together collaborative execution and professional expertise to turn vision into reality. We placed a lot of trust in them—and they’ve consistently delivered. With LVE, everyone wins—especially our fans.”

As the client summarized:
“Yes. We built a MUST SEE destination for our fans of the brand and the fans of the show. The booth significantly boosted foot traffic, social media mentions, and—most importantly—the overall customer experience. Visitors spent more time engaging with our displays, and our team found it easier to connect and interact with them. The design helped us stand out in a crowded hall and created a booth that was hard to ignore.”