Exhibits
NCFI / BedInABox
A 1,600-square-foot co-retailing space converted into a flexible custom storefront for two partner brands.
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Overview
NCFI (flexible foam products) and BedInABox established a co-retailing arrangement to share 1,600 square feet of exhibition space, converting it into a custom storefront to display new memory-foam products and the latest technology for the mattress industry.
The challenge
Two partner brands needed to share a single 1,600-square-foot space and convert it into a flexible storefront that could display new products and adapt throughout the event.
What we did
LVE designed the space using a lightweight aluminum framing system (Matrix Systems frames) to enclose specific product display locations, enabling flexibility throughout the event.
- ✓Lightweight aluminum framing for flexibility
- ✓SEG graphics for a seamless visual appearance
- ✓Integrated wire management within the frame system
- ✓Quick add/remove walls plus plexiglass rooms for private meetings
The result
- Distributors could touch and feel new BedInABox designs — copper-infused fast-recovery foam, ventilated gel memory foam, and more
- Enabled both companies to reach new customers in the online marketplace
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