National Finals Rodeo
A custom live-broadcast stage set — LED backdrop and branded desk — for Teton Ridge’s pre-show activation at the NFR.
Overview
Teton Ridge, a leading sports branding company, partnered with LVE to design and build a stage set for the Thomas & Mack Center PRCA Fan Zone during the National Finals Rodeo in Las Vegas.
The objective: create an engaging activation that showcased the Teton Ridge Sports brand, promoted American rodeo culture, and enabled live broadcast production.
The challenge
The stage set needed to reflect Teton Ridge’s vision while incorporating TR Sports branding and rodeo-promotion elements — an LED stage backdrop, a broadcast desk, and additional footprints for broadcasting.
What we did
LVE positioned the stage set in front of the venue to maximize visibility, with a broadcast desk carrying TR Sports branding and dynamic rodeo visuals.
- ✓LED stage backdrop sized for broadcast
- ✓Branded broadcast desk with dynamic rodeo visuals
- ✓Separate footprints for behind-the-scenes content and interviews
- ✓Athlete and celebrity experience zones throughout NFR
The result
- Overwhelmingly positive response from attendees and NFR viewers
- Successfully promoted the TR Sports brand and rodeo culture
- Delivered an exceptional pre-show broadcast experience
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