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Snap-on Franchisee Conference
Events & Tradeshows

Snap-on Franchisee Conference

An entire convention facility transformed into a Snap-on showroom — 22,000+ products organized into 10+ themed sections.

ClientSnap-on
LocationGaylord Texan Resort & Convention Center · Grapevine, TX
EngagementAnnual · every August
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Overview

Every August, the Snap-on Franchisee Conference sets a precedent for franchisees everywhere — a three-day experience for suppliers and franchisees to expand their knowledge and deliver better business solutions for Snap-on enthusiasts the world over.

Snap-on Franchisee Conference — Snap-on exhibit build

The challenge

Snap-on has over 22,000 products, so it’s easy to imagine how hard it is to feature them all on a single show floor.

What we did

LVE divided Snap-on’s product offerings and exhibitors into more than 10 separate sections across multiple halls, organizing an expansive range into manageable, themed areas.

  • ✓Show services and event planning
  • ✓Exhibition and show-floor design across multiple halls
  • ✓10+ themed product sections for easy navigation
  • ✓On-site product education with Snap-on engineers
  • ✓Seminars on profit improvement and customer retention
Snap-on Franchisee Conference — on the show floor

The result

  • 10+ sections delivered a cohesive show experience
  • Easy navigation maximized interaction and expert learning
  • On-site engineer education plus business-growth seminars