Wrangler
A ten-year partnership that grew from storage and logistics into full turnkey booth builds for one of American apparel’s most recognizable brands.
Overview
Wrangler is one of the most recognizable names in American apparel, with a brand presence that demands attention on the trade show floor. With a growing event program and increasing ambitions for how their brand shows up in front of buyers, retailers, and the public, they needed more than just a vendor — they needed a partner who could grow with them.
Watch the film
The challenge
In the early days, Wrangler’s trade show presence was grassroots, and logistics were complex — custom cross-docking requirements made the process uniquely demanding from the start. As the program evolved, the brand needed a partner capable of handling everything, from custom logistics to full design, fabrication, and installation, to the quality standard Wrangler’s leadership would notice the moment they walked onto the show floor. Above all else, timing was everything.
What we did
What started as a simple storage relationship more than ten years ago has grown into a full-service design and concept partnership — LVE’s Jeff Castillo consistently showing Wrangler what was possible and pushing the relationship forward at every stage.
- ✓Custom cross-docking and logistics handled with clarity and precision
- ✓A communication standard carried through every aspect of the project
- ✓Complete turnkey booth builds — designed, fabricated, and installed by LVE
- ✓A booth that balances brand impact with the commercial functionality the sales team needs
The result
- Over ten years as an indispensable part of Wrangler’s trade show operation
- Consistent delivery on tight timelines, show after show
- Uncertain asks turned into reliable, repeatable results
- A partnership built on communication, accountability, and fast problem-solving
“The booth looks amazing and the quality of workmanship, the attention to detail is just second to none. The ability to present our booth in a way that really highlights our brand, but not compromise any of the sales that are really needed to make this all work, is very impressive.
— Doug Naylor, Vice President of Sales, Wrangler
Gallery
